How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

By Michael Bierut.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Description

This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's o...

ISBN(s)

0500518262, 9780500518267

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