Marketing on the Internet: Multimedia Strategies for the World Wide Web
By Unknown Author.
Description
Everything you need to know to create an effective multimedia system for conducting advertising, marketing, and sales on the Internet. The Internet is revolutionizing the way that businesses are doing their marketing worldwide. Now every marketer faces the challenge of learning a new set of marketing tools — the kind of tools that will be most effective in building your marketing presence on the Internet. Marketing on the Internet is your introduction to the new and powerful multimedia part of the Internet called the World Wide Web. It shows you how to get access to the Web, and how t...
ISBN(s)
0471118508, 9780471118503
