Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition) (Pearson Entrepreneurship)
Description
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience—for you and your students. Here’s how: Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give...
ISBN(s)
0133506975, 9780133506976
