Marketing 3.0: From Products to Customers to the Human Spirit
By Unknown Author.
Description
Understand the next level of marketing The new model for marketing-"Marketing 3.0"-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In "Marketing 3.0," world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of mar...
ISBN(s)
0470598824, 9780470598825
