Walmart: Key Insights and Practical Lessons from the World's Largest Retailer
By Unknown Author.
Description
2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead. Authors Natalie Berg, Global Research Director at Planet Retail, and Bryan Roberts, Director of Retail Insights at Kantar Retail, offer an objective analysis of Walmart's history exploring the company's ups and downs. Although a source for best practice in a number of retai...
ISBN(s)
0749462736, 9780749462734
