Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need
By Kendra Lee.
Description
In a perfect world, sales professionals would have prime territories, unlimited budgets, and a high-powered marketing department generating qualified leads. In reality, most corporations expect sales reps to generate their own leads, find new business, and meet stiff quotas in a tight marketplace. Selling Against the Goal is the ultimate survival guide for sales executives, managers, and reps. Unlike other books on the subject, Selling Against the Goal places lead generation within a strategic context and goes far beyond traditional techniques such as cold calling. Author Kendra Lee shows ...
ISBN(s)
1419508253, 9781419508257
