Portfolio Management For New Products: Second Edition
By Unknown Author.
Description
Product Innovators win in the long run by optimizing their R&D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&D portfolios. Learn how to steer your company's R&D investment to achieve a higher return. This ground breaking book is the result of years of pioneering research by Dr. Coope...
ISBN(s)
0738205141, 9780738205144
