Creative Advertising: Ideas and Techniques from the World's Best Campaigns
By Mario Pricken.
Description
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. - from Amzon
ISBN(s)
0500284768, 9780500284766
